Skift Travel News

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Here Are the Winners of the 2026 IDEA Awards The 2026 Skift IDEA Awards winners demonstrate that the most essential key to travel's future is to establish an innovative idea and to build it into a lever for change. These companies reflect the brightest future of travel.

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Why Taj-Parent IHCL Wants Full Control of Oriental Hotels The real significance of the IHCL-Oriental Hotels deal is more about tidying up how the hotel business is organized and setting up for future growth, rather than an immediate financial windfall.

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Skift Global Forum Preview: Virgin Atlantic’s CEO on Where AI Belongs and Where People Win Corneel Koster is betting Virgin Atlantic wins on what people feel, the sense of belonging a great crew creates, in an era where AI mediates the booking. He's backing that bet with premium cabins and scenario-planning discipline. We'll press him on it at Skift Global Forum this September.

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Why Every Boutique Hotel Founder Eventually Sells Asset-light lets boutique hotel brands grow without owning the real estate. It also leaves behind exactly what the big hotel companies want to buy: the brand.

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Rascal Voyages Bets on ‘Marine Safaris’ — and Freedom Over Formality Rascal thinks the next frontier is not more formality, but access to remote places, useful freedom, and crews trained to improvise.

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GMH Hotels: Harry Styles Is Moving Hotel Markets. On this week's ⁠Good Morning Hospitality, A Skift Podcast⁠: Hotels Edition, ⁠Sarah Dandashy⁠ and ⁠Steve Turk⁠ break down how demand is shifting across every segment of hospitality heading into Labor Day weekend.

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Theme Parks Keep Closing. Why Dolly Parton’s Dollywood Bucks the Trend. As independent theme parks shutter and Six Flags sheds assets to pay down debt, Dolly Parton’s privately-held, non-franchise park is in the midst of a $500 million expansion.

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Confirmed: Brand USA CEO Fred Dixon to Lead NYC Tourism Again The announcement follows Skift’s reporting that Dixon had been in advance talks for a return to NYC Tourism.

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Ixigo Tests Packaged Tours for Trains, Uber Becomes a New Distribution Engine Ixigo is taking a smart, low-risk approach to packaged travel. Rather than build and operate its own tours, it is testing demand by putting IRCTC-curated trips on its platform. If travelers bite, packaged tours could become the OTA’s next major product category.

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United Adds 10 Routes Across Europe and Asia — From Okinawa to Ibiza Unique destinations have become a central part of United’s strategy as it caters to more premium travelers and operates in an increasingly competitive transatlantic market.

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Can’t Afford Hoxton or Moxy? Generator’s New CEO Says: We’re Premium Too — But Just £40 Per Bunk Strip out the four-star furniture, add bunk beds, charge £40 a night. Now convince your guests they’re staying somewhere premium. That’s Generator’s pitch.

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Brand USA Chief in Advanced Talks to Rejoin NYC Tourism: Scoop The pivot comes two years after Fred Dixon joined the nation's destination marketing organization.

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Live Tourism Economy: Where Event-Driven Travel Spending Lands A concert or a final now decides where hundreds of thousands of people travel and when. The harder question is who captures the money that arrives with them. The Skift Live Tourism Summit is where destinations and the live industry settle it.

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VayKLife Just Acquired Xplorie. The Guest Experience Layer Finally Gets Its Moment. On this bonus episode of ⁠Good Morning Hospitality, A Skift Podcast⁠, ⁠Wil Slickers⁠ sits down with ⁠Dan Gaertner⁠, CEO of ⁠VayKLife⁠, to break the news that VayKLife has acquired ⁠Xplorie⁠, bringing gear and amenities together with local activities and experiences under one platform for vacation re...

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United CEO on Fares in 2027: Fuel Stays ‘Elevated,’ But We Can ‘Pass All of That On’ United is betting demand stays strong. But at some point, added capacity will put pressure on prices.

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It’s No Taylor Swift Effect, but Harry Styles’ Residency Offers NYC Operators a Boost Harry Styles’ Madison Square Garden residency isn’t expected to have the same cachet as the global Eras Tour, but the 30-show stint could offer NYC operators a more sustained lift.

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Thailand’s Six-Year Tourist Fee Saga Returns With a $14 Price Tag After five policy reversals and one outright cancellation, Thailand's six-year-old-tourism fee plan is back at THB 450 — pending, naturally, another round of approvals.

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What Radisson’s Saudi Arabia Bet Reveals About the Gulf’s Divided Recovery Radisson’s own development numbers are the latest confirmation of a pattern playing out across the Gulf: domestic demand is the hedge, and Saudi Arabia has it, the UAE doesn’t.

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F1 Confirms Abu Dhabi Grand Prix — Events Calendar Is Propping Up Tourism F1’s decision splits the Gulf calendar into two tiers: Abu Dhabi keeps its finale, Bahrain and Saudi lost theirs.

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Black Tomato Founders Sell 75% to Employee Ownership Trust — But Keep Control: Exclusive The founders of Black Tomato have sold the majority of their shares in a deal that gives them liquidity while keeping decision-making power — and qualifies them for a potential tax benefit.